The new favorite job

When social networks are a hobby and fun for some people, for others they are their main source of income and have really become a profession. Indeed, it may seem absurd to be able to make money by posting only photos or videos on the networks and yet it is the job of millions of influencers around the world.

Influencers, what are they?

The origin of this profession comes from the famous social network YouTube, on which hundreds of young people have started to publish videos about their passions such as beauty, sports, cooking etc. Seeing the success of these Youtubers many other people have launched themselves creating a phenomenon.

This phenomenon has attracted brands that have seen how much youtubers can influence and impact their subscribers. Youtubers who were advising products on their own began to receive requests for partnerships with certain brands. They offer to give money in exchange for testing, using and mentioning their product in the video. That's how brands started using influential people to advertise.

This profession of influencer has become official over the years and on each network, there are influencers. The network with the most influencers is currently Instagram. There are dozens of types of influencers, the influencers beauty, fitness, video games, travel, style, automotive, reality TV etc.

They can earn tens of thousands of euros per post or per story sponsored by the brand.

A new vein for brands

This type of brand communication works wonders. Indeed, these new web stars who have a large community of subscribers will be very influential and will be able to give the brand-new customers. Calling it “influence marketing”, this strategy is adopted by all major brands but also by new small brands looking to make themselves known.

The job of influencer

Being an influencer is not acquired in 1 week. It can take several years to make a name for oneself. Indeed, this profession attracts a lot of people, so to become an influencer you have to know how to stand out from the others, gain the trust of your subscribers and produce quality content before you can hope to make it your profession. You need to spend a lot of time in your community and interact with them to gain their trust and make them feel who you really are. It is above all a passion and not a way to make money easily.

To conclude, this job that every web-addict dreams about is in fact much more than a simple hobby that makes money but a full-time job that requires a lot of investment.