The most widely used social networks in 2020

Social networks are now used by billions of people around the world, On average, one Internet user spent 6H43 a day on the Internet

These apps, most often installed on mobile devices, allow you to interact with different users and have access to entertainment.

In the social media market, many competitors are constantly evolving.

We will, therefore, see the TOP 10 of the most used applications in the world. Some are Asian networks that are unknown on European soil, nevertheless widespread in Asia.

• Top 10 Social Networks in the World :

First of all, Facebook is number one in the world founded by Marc Zuckerberg, it is the first social network created in the world with 2.49 billion users per month (October 2019).

Then comes Whatsapp with 2 billion active users per month (fev 2020), it is an application that allows to send messages and make video calls for example with a mobile network.

The Youtube platform is 3rd in the world ranking, with 1.9 billion users, a video platform that offers a lot of different content.

Then, Facebook messenger, 4th an extension of Facebook that is an email more than 1, 3 billion users use it.

Instagram is the 6th position, allows to share photos and videos with filters and effects, 1 billion users per month.

Since 2019, Tik Tok is number 7, this application is experiencing a total boom, 1 billion users.

Then the last of the Top 10 are Chinese applications such as Tencent QQ (Chinese messaging services), Youku Tudou (platform like Youtube in China).

It is important to know that we Europeans use social networks less (1h50 per day) than for example Africa and the Middle East (3H03) and Latin America (3h27).

• TOP in France :

Now it is important to know that the French do not use applications in the same way as the world.

The social network most used in France remains Facebook with 35 million users (almost half of the French), then it is Whatsapp with 26 million users, in 3rd position Snapchat, much used by the French 19 million.

Snapchat is 21st in the world rankings, and so is Twitter, which is 5th in France but 19th in the world.

• Use of Social Networks by Generations :

At the end of 2019, Instagram is in front of all social networks, it is the social network most used by the Z generation with 81% of users among 16-25-year-olds.

Then it’s Snapchat with 74%. Among 16-18s even more revealing 89% use Instagram and 85% use Snap.

As previously said, 2019 is marked by the Tiktok app which has become the most downloaded app of the year. it would also be a new eldorado for influencers.

Nevertheless, Facebook still manages to remain in third position thanks to the seniors of the generation Z: 22-25 years are still 77% to use it, against 36% of 16-18 years old.

It is, however, the most deleted social network in 2019, with 12% of respondents of all ages. For more than 50% of respondents, the two main arguments were that they were no longer interested in the content, or that they no longer needed it.

The Z-Generation connects especially to follow the news, chat with their buddies or relax and does not seek to get more followers (only 9%). Social networks are seen more as a convenient communication or work tool than as a way to become famous.

Another sign that 16-25-year-olds have a rather responsible use of social networks: they and they are 80% to have private accounts.